Why Webflow Ecommerce templates are a game changer?

Why Webflow Ecommerce templates are a game changer?
Mar 17, 2023

In today's digital age, having a robust online presence is crucial for businesses looking to succeed. Ecommerce has become an increasingly popular way for businesses to reach customers and sell their products or services online. 

However, building an ecommerce website can be a daunting task, especially for those without technical expertise. This is where Webflow's ecommerce templates come in. With their user-friendly design and customizable features, these templates offer a game-changing solution for businesses looking to launch an ecommerce site quickly and easily.
So, is Webflow easy to use? Yes, absolutely!

In this article, we'll dive into why Webflow's ecommerce templates are so innovative and explore how they can help businesses of all sizes take their online presence to the next level.

Webflow Ecommerce templates

In 2018, Webflow introduced ecommerce functionality to its platform, which enabled businesses to create online stores with ease. However, it wasn't until 2020 that Webflow took ecommerce to the next level with the launch of their new set of ecommerce templates.

These templates offer businesses an even more seamless and customizable ecommerce experience and have quickly become a great asset for businesses looking to sell their products or services online. With Webflow's ecommerce advantages, businesses can simply choose a template and customize it according to their preferences, eliminating the need for extensive coding knowledge or the help of a web developer to create a beautiful and functional online store.

Webflow showcases a diverse range of ecommerce templates in various styles and designs, enabling users to select a template that suits their business and industry effortlessly. These templates are also optimized for mobile devices, ensuring that consumers can conveniently browse and purchase products from their smartphones or tablets.

Why Webflow is great for Ecommerce?

Despite being a newcomer to ecommerce, Webflow has grown to become one of the greatest ecommerce website builder platforms. Though it has yet to improve on some aspects and features, it has come a long way from where it started, and now provides users with a vastly enhanced and streamlined experience.

The limitations on template design that other website builder platforms have on the templates they provide are one of their key weaknesses when it comes to e-commerce templates. Yes, they are good designs too, but since they are restricted by the limitations of the platform they were designed, you will encounter competitors with stores that look exactly like yours.

What makes Webflow great in this regard is that it offers complete design freedom, giving you all the possibilities to make the necessary changes and customize your site according to your preferences. This gives you a unique look among other e-commerce businesses, giving you a market advantage over them. 

To give you a better understanding of Webflow’s e-commerce, we will shortly mention and explain below some of its main features.

Webflow Ecommerce Features 

Webflow is an excellent ecommerce choice for several reasons: 

1. Versatile and customizable templates

Webflow offers a wide range of templates for ecommerce websites, which can be easily customized to fit the needs of different businesses and industries. The templates are designed to be adaptable and responsive, ensuring a seamless user experience across different devices and platforms. More than one hundred free and premium e-commerce templates are available.

2. Scalability of Webflow templates

Webflow website templates are designed to be scalable, meaning that they can grow and evolve alongside a business’s needs. Whether a business is just starting out or has an established online presence, Webflow templates can be altered and expanded to meet changing requirements.

3. User-friendly and easy to use

One of the most unique features of Webflow is its drag-and-drop interface, which enables users to effortlessly create and edit pages and elements using a visual editor. This makes it a breeze to add and edit products directly on the product page without the need for coding or technical expertise.

Moreover, the interface is designed to be user-friendly and intuitive, making it easy for users to navigate and locate the information they need. This includes various user-friendly features such as search functionality, clear labeling, and logically organized content.

4. SEO and content marketing

Webflow's flexible and visual CMS (Content Management System) can be a valuable addition to your marketing arsenal, especially for content marketing. With Webflow's CMS, you can create custom content that aligns with your brand and marketing strategy, and publish it directly to your website.

The Webflow CMS also supports blogging, allowing you to use the same platform that powers your ecommerce store to create and publish blog posts, case studies, testimonials, and more. This seamless integration between eCommerce and content creation can help streamline your workflow and simplify the management of your websites.

5. Customizable cart and checkout experience

Despite mentioning the Webflow customizable capabilities above, we needed to note this distinct Webflow ecommerce UX feature that sets it apart from other major ecommerce website builders, like Shopify. Webflow gives you the ability to fully customize every aspect of your checkout process and even add personalized messages. Additionally, you can enhance your cart experience with customized animations and interactive elements.

6. Competitive Pricing

Compared to other ecommerce website builders, Webflow's pricing is competitive, especially when considering the high level of customization and control it provides for the ecommerce experience. It's worth noting that Webflow may not be the most economical option available, but its pricing reflects the value it offers.

If you’re asking how much does Webflow cost, know that for ecommerce sites there are three pricing plans specifically designed: Standard, Plus, and Advanced. The Standard plan is available at $29 per month and offers basic ecommerce features like selling products, managing orders, and accepting payments, and takes a 2% for the transaction fees.

The Plus plan, which costs $74 per month, and the Advanced plan $212 per month provide some more advanced features, and offer a higher number of CMS and Ecommerce items, while at the same time not charging you money for transaction fees.

A picture of webflow ecommerce pricing plans
Webflow Ecommerce pricing plans

Inspiring Webflow Ecommerce Templates

For those looking for Webflow examples, we have selected a few templates to demonstrate the features and possibilities of Webflow’s e-commerce platform.

Below we present you with three selected templates we made for your companies and businesses:

Los Angeles – Webflow Ecommerce Template

A gif preview of Los Angeles portfolio ecommerce template
Webflow Ecommerce Template - Los Angeles

Los Angeles Webflow portfolio e-commerce template is a sleek and modern Webflow template that is designed for artists of all kinds to showcase their work, engage with their audience, and sell their goods. With an integrated online shop and CMS included, managing products and payments is easy. This template is bold and beautiful, perfect for unleashing your creativity and making waves with mesmerizing animations in every section.

California – Webflow Ecommerce Template

A gif interaction preview of Webflow Azwedo Califronia Ecommerce Template
Webflow Ecommerce Template - California

Tailored specifically to meet the needs of e-commerce businesses, California is a Webflow template that comes fully equipped with all the necessary features required to run a successful online store. California is not just aesthetically pleasing, but is also fully responsive, ensuring that your online store is optimized for all screens and devices. 

Milano Boutique – Webflow Ecommerce Template

A gif preview of interactions on Milano Boutique Webflow ecommerce template
Webflow Ecommerce Template - Milano Boutique

Milano Boutique is a premium Webflow e-commerce template built to expand your men’s clothing lines online business. With large, eye-catching photos, customers can easily navigate product categories and scroll through clothing options. It offers CMS, a blog page, social links and includes all the essential features needed to operate an online store

Final thoughts

Webflow's ecommerce templates are a game changer for businesses looking to launch an ecommerce site quickly and easily. These templates offer a seamless and customizable ecommerce experience, providing complete design freedom and scalability. Webflow's drag-and-drop interface makes it easy to add and edit products without the need for coding and  technical expertise.

Its CMS and customizable cart and checkout experience are also valuable features for content marketing and enhancing the e-commerce experience. Overall, Webflow is a competitive ecommerce website builder platform with user-friendly templates and innovative features that set it apart from its competitors.

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