Redesign Your Website with Ease: Webflow Templates to the Rescue

Redesign Your Website with Ease: Webflow Templates to the Rescue
Apr 7, 2023

Picture this: You're in a race, and the moment you stop moving forward, you begin to fall behind. This concept applies not just to sports, but to life in general. This is why, in today's rapidly evolving technological and economic landscape, this notion is more relevant than ever before.

We've all heard the saying "If you're not moving forward, you're moving backwards," and it holds particularly true when it comes to business and web design in this case. With the frequency of trends changing nowadays, one has to be wary of not being pertinent to his line of work and business. 

When it comes to web design, most designers recommend users for a complete redesign of their websites every 2 to 3 years. New trends appear every year, so in that way your brand will stay relevant and offer the required expectations to your users and customers. 

Why should you redesign your website?

As mentioned above, a key factor that pushes you to redesign your website is the changing of trends. As statistics show, users don’t want to operate on an outdated website.

A picture with statistics from GoodFirms study describing the reasons why visitors leave a website
Reasons why visitors bounce from a website - GoodFirms study

But that is not the only reason why one needs to go for site redesign. Here are some more reasons why:

  • You get site traffic, but have a low conversion rate
  • You barely get some traffic 
  • Your site is not yet mobile friendly, or responsive on other devices
  • Your business goals have changed
  • You want to enhance your SEO
  • You are simply bored and just want a new look and feel to your site

Time and monetary costs of redesigning projects

Redesign costs can vary depending on the scope of the project and the level of changes you plan to make. A major factor is also the web development method you choose to redesign your website with. Traditional or modern no-code design platforms.

Traditional web development is known for its several downsides, including being time-consuming, costly, requiring ongoing maintenance, having inefficient collaboration, and being challenging to scale. 

It involves a large team of developers, designers, and testers, making communication and coordination challenging, particularly if team members are located in different geographic locations. Changes to the design or functionality require significant code changes, and updates or new features can be challenging to add. 

An approximate price for redesigning a website with the traditional method can go from $3000 to $75,000 per site. The price may depend whether you are hiring an agency or a freelancer for your site redesign.

On the other hand, no-code platforms like Webflow offer a significantly more affordable price from $500 to $9000 per site. Likewise, the price depends whether you are hiring an agency or a freelancer.

Benefits of using Webflow templates for customization

Webflow has a plethora of benefits when it comes to customizing a website. Its drag-and-drop editor provides its users with a complete design freedom, allowing them to fully customize even the smallest details. Moreover, its no-code platform allows for more advantages and benefits, as we’ll explain in more detail below: 

A photo showing benefits of using webflow templates for customization, including timesaving, cost-effective, customizable, high-quality design and mobile-responsive

1. Timesaving 

One of the greatest advantages of Webflow compared to traditional web development is the timesaving that it offers to its users, exactly because you do not need to write complicated code, but simply drag and drop the design elements from the visual canvas interface. 

Not only that, but if you choose to not start from scratch and select one of the 1,500+ pre-made templates that matches your brand identity, you will be able to save an exceptional amount of time, and publish your site in even just a few hours.

2. Cost-effective

Hiring a team of web designers, developers and content writers will be quite expensive, as previously mentioned when explaining the traditional method. However, Webflow templates allow you to customize your site at under $1000, and even if you want to make something unique from scratch, you can customize it on Webflow at a fraction of the cost. 

Webflow also offers a variety of pricing plans for different needs and budgets, and also the platform includes web hosting and site maintenance, so you do not need to pay extra for that, unlike with the traditional method.

3. Customizable

Webflow is known for its full customization capabilities. You can edit everything through the visual canvas and you even have the possibility to add custom code for your more specific needs. You can change anything from the layout, color scheme, typography, and more.

4. High-quality design

Webflow provides its users with a high-quality design. The platform allows designers to use the latest interactions and animations in the market, like: parallax scrolling, lottie animations, 3d transforms, etc, creating functional, visually appealing and memorable sites. This helps in creating a positive user experience, which is crucial for any website.

5. Mobile-responsive

As the usage of mobile devices continues to grow, it has become crucial to have a website that can adapt to different screen sizes. Webflow templates are specifically crafted to be mobile-responsive, guaranteeing that your Webflow website design will display perfectly across all devices.

Choosing the right Webflow template 

When selecting a Webflow template, it is essential to consider certain factors that will help you ensure that your website aligns with your brand's identity and meets your business requirements. 

Here are some factors to take into account:

Understanding your website's purpose

In order to select a suitable Webflow template, it is crucial to have a clear understanding of the purpose of your website. Are you building an e-commerce platform, a blog, or a portfolio site? Being aware of your website's intended function will assist you in selecting a template that is suited to your business requirements.

Considering your target audience 

Your target audience is also an important factor when choosing the proper Webflow template for your business. For instance, if your audience is primarily young adults, you may want to go for a more trendy template design. Or if it is primarily business and professional audience, you may want to go for a more serious, professional design style, and so on. 

Choosing a template that aligns with your brand

If you have already created a brand for your business, you need to select your template having in mind your brand's color scheme and typography. Or if another template has a more suitable layout for your brand, you can choose that one, and then edit the color scheme and typography to your brand's concept.

Examining template features and functionality

When choosing a Webflow template, it is important to check the features of that template. Its layout, the pages included, the templates navigation, whether it has a blog or not, does it have CMS integration, does it support e-commerce, etc. You should carefully choose the one that fulfills your needs the most. Here you can check some Webflow template examples of different categories!

Best practices for Webflow Website Customization

To create a high-quality and effective website, it is essential to follow some best practices when customizing your site. Let's take a closer look at these best practices for Webflow customization of websites below:

A photo showing the best practices for Webflow website customization including: consistency in design, navigation and usability, responsive web design, optimization for search engines and accessibility

1. Consistency in design

Consistency is crucial in web design because it helps to create a cohesive and user-friendly experience for the visitors to your website. When elements on a website are consistent, users can navigate the site more easily and intuitively. Inconsistencies in design elements such as color, layout, typography, and navigation can create confusion, frustration, and ultimately lead to a poor user experience.

2. Navigation and usability

Navigation and usability are critical for any website. Ensure that your website's navigation is user-friendly and easy to use. Use clear and concise language for your menu items and ensure that your website's pages are easy to find. Effective navigation allows users to quickly find the information they are looking for and move through the site smoothly.

By focusing on navigation and usability in web design, designers can create a positive user experience that encourages users to stay on the site longer and engage with the content. On the other hand, difficult navigation and usability increases the bounce rate and lowers the user engagement. That also results in lower conversion rates and a decrease in customer loyalty.

3. Responsive web design

With the increasing use of mobile and other web surfing capable gadgets, it is crucial to have a website that is not only mobile-responsive but that it looks great on all screens and devices, including smartphones and tablets.

4. Optimization for search engines

Search engine optimization (SEO) is essential to ensure that your website appears in search engine results pages. Use relevant keywords in your website's content and ensure that your website's structure is optimized for search engines. That will improve your sites search ranking and attract more organic traffic. It will also result in increased brand recognition and conversion rates, leading to a greater success for your website/business. 

5. Accessibility

Accessibility is essential to ensure that your website is usable by everyone, including people with disabilities. Ensure that your website's design is accessible and meets accessibility guidelines. Some ways you can achieve this is by adding alternative text to images and other non-text content, use clear colors for people with color blindness, and write in a clear and simple language for easy understanding by people with cognitive disabilities.


Redesigning a website has become a necessity in today's world due to the rapid changes in trends and the need to stay relevant in the market. When going through that process, the traditional web development method can be time-consuming, expensive and challenging to scale, whereas modern no-code platforms like Webflow offer a more affordable and customizable alternative at a fraction of the cost. 

Webflow platform and Webflow templates not only offer time-saving and cost-effectiveness but also provide high-quality design and mobile-responsiveness. By choosing the right Webflow template and following best practices, you can create a professional website that not only operates smoothly but also looks aesthetically pleasing.

If you're looking to learn more about Webflow and web design, be sure to visit our blog. We share valuable insights, guides and information, so don't miss out on this opportunity to take your website to the next level!

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