Webflow Logic — Automate Websites Without Code

Webflow Logic — Automate Websites Without Code
Feb 23, 2024

Enter Webflow’s Logic, a game-changer that’s revolutionizing the way websites function. Picture this – a world where complex processes are automated without writing a single line of code. That’s what Webflow Logic brings to the table.

Key Takeaways:

  • Webflow’s Logic is a feature that expands no-code capabilities, allowing automation based on triggers.
  • Logic simplifies workflow creation without coding, enhancing Webflow’s functionality.
  • Webflow’s unique features like Designer, CMS, Editor, and Interactions make it a standout platform for web development.

Logic Flow Integration in Webflow

Announced during the 2021 No-Code Conference, Logic Flow by Webflow introduces a groundbreaking concept: Empowering everyone to execute tasks with the precision of software engineers. Think of it as setting the rules for your website’s actions - triggers lead to actions, all defined by you.

As of 13 September 2022, the community was able to apply for Logic testers, due to the beta release of Logic. Now we can leverage Logic flow by creating visually depicted flows (automated workflows) that specify what and when an autonomous action should occur when a lead is received from various site forms. 

The great strength is that everything is planned and handled within the Webflow platform, eliminating the need to install any third-party software, like Zapier for instance. This is absolutely powerful for anyone who fully gets the true potential of a logic flow.

How Logic Flow really works

Imagine a world where all your website’s functions, from engaging customers to managing content updates and sales leads, are streamlined within Webflow itself. Logic Flow brings this to reality, eliminating the need for external software.

The goal of creating logic flow is to enable users to control and record consumer behaviors, sync those actions with their content management system, and connect sites and applications across platforms.

Whether you're generating sales leads for your company or collecting email newsletter signups, forms are one of the most effective tools any website can have.

The core idea behind Logic Flow is capturing user actions, synchronizing them with the content management system, and interconnecting applications seamlessly. It operates on the “if-this-then-that” principle, automating web-based processes effortlessly.

logic flow in webflow, "if this happens, then this happens" example

So in other words Logic Flow can:

Automate tasks: Like sending a thank you email when someone fills out a form or showing different content based on who's visiting your site.

Connect your website: To other services like email marketing platforms or databases.

Make your site smarter: By reacting to user interactions and changing things based on their behavior.

There are various types of forms, but we will try to demonstrate through a Lead generation form.

Logic flow explained in Lead Generation form

Consider a lead-generating form within Webflow that adapts based on user selections. Here, Logic Flow’s magic happens - specific choices trigger predefined actions, guiding users through a tailored experience.

lead generatin form in webflow

Until we scroll down to the individual fields with a dropdown selection, this form would be rather straightforward. These dropdown options are the fields that indicate that logic flow is being implemented in the form. 

When it comes to selecting, in our case, the “company size”, this is the interaction that determines the triggers and activates the subsequent actions on the logic flow behind the form.

example lead generation form, logic flow in webflow explained

As we see, there are four options listed in this field, meaning that the logic is designed in a way that there are at least 4 subsection action flows. In this case, these four options depending on the selection we make in the form will automatically activate the condition in the background of the logic workflow design. 

This condition needs to be bounded and have a logical connection with triggers in the form. The IF Condition always drives toward one of the two actions, True or False. 

When a form option is chosen, the IF condition kicks in and directs the following activity toward the True or False action. The process is guided in this manner toward its intended destination and next step by the flow of actions.

logic flow in webflow explained, example of webflow logic, webflow logic example

As we can see it in the example presented above, depending on which condition is activated, we predefine which email to send forward to that specific request. In the end, closing the logic flow with the closing email with the same message that can be delivered to the recipients as the last action.

How to create a flow through Webflow Logic?

There are many details when creating a flow, and for that, you’d need a longer and more thorough guide provided at Webflow University, nevertheless, we will provide you here with 7 steps that you need to have in mind when creating a Logic flow for your site’s needs.

Here are the steps on how to create flows in Webflow Logic:

  1. Access the Logic icon in the left toolbar to open the Logic panel. From there, click the Flows tab to access high-level information about your flows and use the Flow editor to build, manage, and test flows.
  2. Click New flow to enter the Flow editor.
How to create a new flow inside the webflow logic settings
Source: Webflow University

3. Give your new flow a name and description to clarify the purpose of your flow and differentiate it from other flows.

how to give your created flow a name - webflow logic flow settings

4. Choose a trigger, and then click and drag actions and utilities to the connection points on the Flow editor canvas.

how to select a trigger for a flow

5. As you construct your flow, a yellow “wrench” icon will appear on each block until its block settings are configured. Once the block settings have been configured, the yellow “wrench” icon will be replaced with a green “checkmark” icon.

6. You can rearrange the blocks in your flow by clicking and dragging them to different connection points.

7. You can also delete blocks from your flow by right-clicking on the block and clicking Remove block, or by selecting the block and pressing Delete on your keyboard.

Your flow can include triggers, actions, and conditions. But there are limits on how many flows you can include per site.

If you add more than 20 flows, you’ll need to remove an older flow to add a new one. On the other hand, you can include up to 50 conditional blocks in a single flow.

If you want to know more about how to add triggers, rename elements, create CMS items, and explore many other flow options, check out this thorough guide on Webflow University. 

Greatness of Webflow itself

According to some estimates, fewer than 0.5 percent of the world's population can code. All the big ideas of technological innovation in economics, health care, business, and other industries, are possibly brought to life through this small group of software engineers. 

Given this fact, as well as the promise for overall technological, industrial, economic, and other improvements through software engineering, Webflow sought to overcome the challenge of a shortfall of human-qualified coders.


They've been crushing the web application industry with all the amazing features they've launched since establishing their exceptional no-code platform putting the web application on another level.

A few of its outstanding features include its unique Designer, a replacement of HTML5, CSS3, and JavaScript with a smooth, easy-to-navigate visual canvas, making it possible to convert the design into a well-structured and responsive product.

Following with the next great feature of Webflow, the CMS, which is compatible for use by designers, editors, developers, and content strategists.

When it comes to managing the website’s content, usually turns out to be frustrating and time-consuming due to the complicated dashboards.

Through their awesome Editor, Webflow successfully took care of simplifying the process of writing and editing the content directly on the site, avoiding the need for other team members to intervene in back-end CMS and others.

Creating new content and publishing it, all it takes is pasting your content and pressing a single button to publish it live on your site.

Interactions are another feature where Webflow is rocking. The interaction and animation capabilities provided by Webflow enable designers to create rich, sophisticated animations without ever having to consider the underlying coding.

Parallax animations, tie motion to scroll progress, micro-interactions, multi-step animations, after-effect, and Lottie animation integrations are just a few of the interactions that can be built on Webflow, always, without opening the </>

In conclusion

Webflows' primary goal is to assist no-code creators by giving them the ability to articulate their ideas without the need for third-party interference, in this case, coders and developers in general.

For enthusiasts of no-code, Webflow is the way to go with its outstanding existing features, and with Logic and other fantastic upcoming features on the way.

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