As most of us already know, SEO includes various technical and non-technical activities of website optimization in order to enhance and elevate the visibility of a website and rating on search engine results pages (SERPs).
In order to achieve better SEO performance, these activities are always planned and executed in cross-team coordination between SEO marketers, designers, and web developers. Therefore SEO plays a special role in the growth of businesses on the online battlefield.
Why is SEO important? Consider how you often find information or discover new websites on the internet. You probably use search engines such as Google, Bing, or Yahoo to enter keywords or phrases related to what you're looking for. Based on their algorithms, these search engines then assess and provide a list of related websites.
The higher your website ranks in those search results, the more likely it is that visitors will click on it and visit your site, thus as a website owner, you want your site to show up as high as possible in those results.
The improved exposure and rating that SEO gives your website on search engines eventually boost organic traffic and the likelihood that more people will convert into clients/buyers of your products or services.
It incorporates a variety of tactics including optimizing website content, utilizing pertinent keywords, enhancing site speed, constructing high-quality backlinks, and assuring a great user experience. By putting SEO best practices into effect, you may improve the likelihood that people actively looking for the goods, services, or information you offer will find your website.
To help website designers optimize their sites for search engines, Webflow has developed various SEO features and tools. Whether you're a company owner, a freelancer, or a marketer, Webflow provides an easy-to-use platform that enables you to create aesthetically appealing and SEO-friendly websites without the need to have deep technical expertise.
Webflow recognizes the significance of SEO and has built a number of features into its platform to assist website owners in improving their search engine rankings. We will mention a few of the benefits that Webflow has to offer.
Webflow allows customers to effortlessly edit meta tags and descriptions for each page of their website. These tags inform search engines about the page's content, assisting them in determining the page's relevancy to certain search queries.
Website owners may improve the likelihood of their sites showing in search results by improving meta tags and descriptions with relevant keywords and appealing descriptions.
EXAMPLE: Let's say you run a photography business and have a portfolio page on your website showcasing your work. With Webflow, you can customize the meta tags and description for this page to include keywords like "professional photography," "portrait photography," and "wedding photography." By doing so, you increase the likelihood of your portfolio page being displayed to users searching for those specific terms.
As we know title tags and meta descriptions have a certain number of characters that we need to consider in order to meet Google requirements. When it comes to meta descriptions, it is of special importance to provide a unique and original description of what that specific page is about, always by being compliant with Google recommendations.
Leverage this feature of Webflow for writing a meta description fast and within Google requirements.
One of the strongest advantages of Webflow that distinguishes it from other website builders, is its efficiency. Websites with clean code and quick loading times are always loved by users and what is loved by users is more likely to be loved by search engines too.
By adopting Webflow's optimized code, your website may achieve quicker load times, which can improve your SEO results due to the likeliness experienced by users/readers.
EXAMPLE: Assume you're running an e-commerce store developed with Webflow. Your product pages load quickly thanks to their clean coding and effective rendering, allowing visitors to explore and make purchases without suffering annoying delays. This enhanced user experience leads to increased satisfaction among consumers, more engagement, and better Webflow SEO performance.
Gone are the days when we had to zoom in and out, and scroll right and left so we could view the website content on a mobile device. A mobile-friendly website is vital in today's mobile-driven society.
Webflow handles this perfectly by supporting responsive design, which allows websites to adjust and look amazing on a variety of devices, including smartphones and tablets. Because Google and other search engines promote mobile-friendly websites in their results, employing Webflow assures that your site satisfies these standards.
EXAMPLE: Let's say you run a restaurant and your website was created using Webflow. The responsive design of your website makes sure that it displays and works properly on mobile devices. Customers who are looking for restaurants on their smartphones will enjoy using your website to find your menu and make reservations. This mobile-friendly design aids in more exposure and better positioning in search results.
The process of SEO is not a one-stop station, rather it is a continuous engagement in optimizing the technical performance and the substance of the website. Thus it's critical to keep aware of changes to search engine algorithms and market trends.
There are many best SEO practices that every website needs to implement, but we will try to highlight some of the most important Webflow SEO practices that you can implement with ease and give your website a boost in SERP ranking, always if you follow up with great content.
Every website has its own purpose of why it exists in the first place, and this purpose needs to be reflected in a clear and easy-to-understand way, so users that visit your website can easily get an idea of what you do.
This content always needs to be built around what you do and include relevant keywords of what your supposed audience might search in the search engines. This is achieved by conducting extensive keyword research to find relevant keywords and phrases that you and your audience have common interests around them.
Therefore, it's critical to undertake keyword research before beginning the content development process. This entails figuring out the terms and phrases that members of your target market use to look for information about your company or industry. In the beginning start to aim for the keywords that have low domain rating scores, this way you will increase your chances of ranking faster for those keywords.
If a main keyword that you are interested in ranking is hard to rank for, try to aim for tail keywords and long tail keywords. For example, instead of Webflow template, try “Webflow template for SaaS”, or “Webflow template for technology agencies” and build content around them.
To help you further increase the visibility of your website in search engine results, running continuous Webflow SEO optimization activities is required. Include your main keywords in the content of your website, including the titles, headers, and meta descriptions, all in one place, be it on the Webflow designer or Webflow editor page.
Your website's URLs may be customized with Webflow to make them clear and informative. This implies the use of words that appropriately represents the information on the page. Clean URLs are not only user-friendly, but they also give search engines important details about the subject of the website.
EXAMPLE: Take, for instance, a blog article you wrote about how to grow in a tiny space. You may personalize the URL using Webflow to something like "website.com/gardening-tips-for-small-spaces" rather than a generic one like "website.com/blog-post-12345." Additionally to make the page more visible in search results for relevant searches, this descriptive URL aids in visitors' understanding of the page's subject matter.
Images and media assets are essential for web design and for visualizing but they may also affect the SEO of your website. Webflow provides tools and recommendations for enhancing pictures and media for increased search engine exposure.
For the best web delivery performance, Webflow automatically compresses and optimizes images, without compromising quality.
Consider the following scenario: Let's say you have an online clothing store, and you want to showcase high-resolution product images. With Webflow, you can upload your images, and the platform will automatically compress them for optimal web performance.
This means that your customers can enjoy detailed product visuals without experiencing slow loading times, ultimately contributing to a positive user experience and improved SEO.
Alternative text, sometimes referred to as "alt tags," describes the subject and content of a picture. Since search engines cannot "see" photos the way people can, they rely on alt tags to decipher the content and context of images.
The benefit and relief of the Webflow platform kick in here since it makes it simple to add alt tags to your photos in the editor while you are working on the rest of your content, ensuring that they are optimized for SEO.
Imagine that you have a blog article with stunning images with various designs. It would be a waste in terms of SEP if your website has the majority of content in the media format, pictures, illustrations, etc.
What you should do instead is describe them in a way that Google bots would understand and use that description as an answer to the search queries run in the search engine. You can optimize your images alt tags describing, the color, fonts, type of design, tools used to make that design, etc.
This not only helps search engines understand the content but also makes your website more accessible for visually impaired users. Don't forget to include alt tags that are descriptive and relevant while avoiding keyword stuffing or excessive length. When describing your images, keep them brief yet informative.
Your SEO will always benefit from your website structure being organized in a logical hierarchy. The visual editor in Webflow makes it really simple to design a hierarchical structure by organizing pages and content logically.
In addition to this feature, utilizing internal links inside your content to direct readers to similar pages on your site, helps you improve navigation and user experience and increase the time spent on your website.
EXAMPLE: Let us assume that you have an e-commerce website that sells athletic products. You may categorize your items using Webflow, such as "Outdoor Gear," "Fitness Equipment," and "Team Sports." Each category may have subcategories, and items may be categorized further within them. This logical structure assists search engines in understanding the relationships between distinct pages, improving your website's overall SEO performance.
Schema markup is a type of structured data markup that can be applied to web pages to provide search engines with more specific information about the content on those sites. It provides a defined structure to explain the data and its relationships, making it easier for search engines to understand and assess the content.
Schema markup plays an important role in SEO (Search Engine Optimization) because it helps search engines understand the context and meaning of the content on a webpage.
Schema markup allows search engines to provide more relevant and informative search results by giving explicit metadata about the content, such as what sort of entity (e.g., a person, organization, event) as well as specific characteristics (e.g., name, description, date).
There are tools that help you generate and test schema markups. And then only do the updates with the desired field. A vast % of websites aren’t aware of the importance of Schema markup, therefore you see them ignoring and not implementing such things as Schema markup.
The benefits of implementing schema markup include; boosting organic ranks, increasing click-through rates, and general exposure and relevancy in search engine results. Therefore we highly recommend you implement schema markup which will definitely help you elevate Webflow SEO performance and exceed many of your competitors.
Don’t forget to include and optimize properly the links for the Open Graph preview which is not directly related to the SEO performance. Nevertheless it empowers brand awareness and enhances user experience overall when sharing your website’s links into social media channels and else.
Webflow is an excellent tool for improving the SEO of your website. Webflow is a great asset for organizations and agencies due to its extensive variety of SEO features and optimization capabilities.
When asked, "Is Webflow good for SEO?" we are confident that using Webflow's SEO capabilities gives a significant advantage, allowing organizations to adopt SEO techniques with better simplicity and efficiency compared to competing platforms. Webflow reduces the complications, allowing you to concentrate on what is actually important: generating great SEO results.
We at Wedoflow understand the importance of laying a solid foundation for long-term growth. That's why all our Webflow templates are meticulously developed with growth in mind.
Our templates are not just aesthetically appealing; they are designed to be easily customizable, responsive, and developed with all the necessary components to kickstart your journey to conquer Google's rankings. With Webflow, you can confidently embark on your path to success, equipped with the tools you need to outshine your competition.
Webflow or Squarespace? Compare both platforms to find the perfect match for your design and development needs.
Tips for a successful personal website: Define your purpose, select the right builder, choose a design, develop quality content!